The Launch of the “Messenger Platform”

Facebook officially announced they’re opening up their messenger app to the developer market place. Developers will now be able to add in new functionality to Messenger — things like gifs, funny effects, and more.

Read More: http://goo.gl/wy4JVb  

Messenger for Business

Rather than getting individual emails about order confirmation and your order shipping, you’ll be able to opt to get those messages in Messenger. Customer support will be permitted over Messenger thanks to an integration with ZenDesk. Businesses that already use live chat systems for customer support will be able to run that communication over Messenger.

Read More: http://goo.gl/d5kXIG  

Embedding Facebook Videos

Taking a BIG swing at YouTube with this one, Facebook is now letting you embed a video (uploaded to Facebook) anywhere on the web with a nice little snippet of code. The impressions/views/etc from views off of facebook will still be reported back into the analytics of the post. 

Read More: http://goo.gl/V8zlXD

Real Time Comments

For sites/apps using Facebook’s comment system will now appear in real time. As comments come in, changes will appear as they happen and will sync between the story page (on site) and (in-theory) the shared story item on its corresponding Facebook Page. 

Read More: http://goo.gl/tYdEeG

Analytics for Apps

Facebook knows a lot about the users of their apps. Now they want to help developers figure out who is using their apps. Apps using Facebook's "Parse" framework will now have access to deep consumer insights.

Read More: http://goo.gl/aPHgnZ

3D Finds A Home in Our Newsfeed

Facebook will now support 3D, spherical video in the newsfeed. You can pan around the video with a few clicks of your mouse. This (really) comes as no surprise following Facebook’s recent acquisition of Oculus Rift, the 3D/AR company, last year.

Read More: http://goo.gl/hl41Vh

Parse & The Internet of Things

Facebook rolled out a set of SDKs that act as the backend brains for the “Internet of Things” projects. It’s compatible with Arduino first, with other platforms on the way.

Read More: http://goo.gl/GK5fcu

 What do you think of all these changes? Leave a comment or send me a Tweet at @GenuineJack !

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