The rise of emoticon communication.
A recent study from, Vyv Evans, a linguistics professors at Bangor University in Wales, emoji has become the fastest-growing form of language, in the UK. Many people, find it easier to communicate using it smiley faces and icons than text, according to Evans.
To conduct the study, Evans and his team partnered with from TalkTalk Mobile. The team found that 8 out of 10 people in the UK have used emojis to communicate. Of that group, 72% of 18-25 year-olds found it easier to share their feelings with others using emoji than they did in words.
Older generations aren’t as thrilled with the symbol-talk.According to the study, 31% admitted they’ve avoided using emojis in text messages and on social media because they lacked confidence over how to use them appropriately.
54% of over people of 40 said they were confused by what the symbols meant and their context.
Professor Evans noted: “Emoji is the fastest growing form of language in history based on its incredible adoption rate and speed of evolution. As a visual language emoji has already far eclipsed hieroglyphics, its ancient Egyptian precursor which too centuries to develop.”
It shouldn’t come as any surprise that we’re seeing a surge of emoji-based launches designed to appeal to a “switched-on” digitally minded generation.
During the late 90’s and early 2000’s Instant Messenger programs like America Online Line (AIM) provided opportunities for young users to create their own lingo and ways of communicating. Expressions like TTYL, BRB, 143, SMH and more was the way people talked. At that time the abbreviations were more about speed and convenience than anything else.
Today, the ability to communicate on the go, 24/7 is commonplace for most, especially younger generations, has changed the way we all receive and share information. Looking at some of the most popular social platforms today; Snapchat, Instagram, and Vine, all have one thing in common: visual first. In these applications, the visual expression is the primary method of communication.
So, as you’re preparing for your next client talk, who’s looking to engage a younger audience, think about where and how they’re talking, and you’ll make a bigger impact than ever.
How do you think emoji’s are impacting communication? How could you be using them? Drop me a comment, email, or send a tweet! Let’s talk about it.
- Jack DeManche