Since opening its doors on July 16th, the Sprite Corner has hosted a number of special guests that reflect the shop’s hip-hop, film, comedy, art and food, lifestyle.
Here's a look inside...
The shop opened with a special in-store show from up and coming hip hop artist, Vince Staples. The store was packed with onlookers who piled in for the secret show. (below)
Cable network BET teamed up with Sprite to resurrect its legendary “Freestyle Friday” series. Every Friday for a month, BET host Angela Yee will preside over the festivities in front of a live audience. Oh, and the each performance will be streaming on UStream, BET.com and in the BET app. (below)
In the first week of August, the shop was visited by restaurateur and food personality Eddie Huang. He engaged the crowd of food enthusiasts during a cooking demonstration. Huang made three dishes and had three sous chefs from the audience assist. He showed the audience how to make Lu Zhou Noodle, Chairman Bao and Ox tail soup. (below)
Last week, Director F Gary Gray, known movies like, Friday, The Italian Job, Be Cool, etc. and the new film Straight Outta Compton stopped by for a Q&A as well as a special screening of the film. (below)
This week, producers like Just Blaze, Mannie Fresh, Exile Radio and Georgia Muldrow visited the shop. Each have come in and created four brand new tracks on the spot, while eager young music enthusiast look on and ask questions about the creative process. (below)
According to Coca Cola’s statement, “The Corner will feature more programming throughout the summer, focusing on a number of creative ventures… Tickets for The Sprite Corner will be made available throughout the summer through various media partners including Complex, Vice, The Fader, Mass Appeal, BET and VIACOM.”
What makes this program so impressive is Sprite’s execution in the creation of a complete brand and cultural experience. Not only is the shop a physical experience you can participate and, well, experience, but Sprite’s social media efforts are exclusively dedicated to the ‘Corner’ with coverage in Facebook, Twitter, Instagram, Tumblr and Snapchat. And each channel is sharing unique content to each. Little to no overlap or repeating content.
Here are some examples..