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AI Adoption: Threshold, Not Transformation

# AI Adoption: Threshold, Not Transformation We're past the hype inflection. The rhetoric has shifted from "AI will transform everything" to "okay, what actually changes?" The honest answer is smaller and more…

By Jack DeManche Updated September 2026 5 min read
The Short Version

# AI Adoption: Threshold, Not Transformation We're past the hype inflection. The rhetoric has shifted from "AI will transform everything" to "okay, what actually changes?" The honest answer is smaller and more actionable than the headlines suggested.

About the Author
Jack DeManche

Digital strategy and innovation leader with 15+ years building digital practices for brands including P&G, Microsoft, and Olay. Founder of The Genuine Organization, a strategic services consultancy and creative studio. Builder of Everyday AI and 20+ shipped web applications.